Cruelty-Free Beauty

Folks, just to reiterate, I will no longer be accepting comments regarding what brands are/are not cruelty free UNLESS the commenter provides a link to the relevant information. I get tons of comments that just say “XYZ company is cruelty free!” with no backup information. These can be inaccurate and will be deleted.  Please provide backup information. It’s important to do your research and verifying sources before claiming a company is or is not cruelty-free.

Thanks for being concerned about animals! I’m both a glitter lover and an animal lover, but it’s very important to me to use cruelty-free products on  my nails, on my blog and in my shop.  Cosmetics testing done on animals are cruel, unnecessary and just plain wrong.  Be fabulous, not cruel! Support brands that don’t engage in animal testing or pay others to do so. Every dollar counts! Personally, I avoid all companies that test and their subsidiaries, even if those subsidiaries do not engage directly in animal testing.  It’s a personal choice, of course, but that’s the official NTMG stance. I have a limited number of dollars, and I choose not to enrich companies that use animal testing in any of their brands. Why put money in the hands of companies that are OK with cruelty? I choose to spend with companies that don’t test at all.

One big issue in 2014 and beyond is China. All kinds of made-in-China products from cosmetics to dog good have a truly pitiable safety record, yet the Chinese government requires animal testing on Western branded cosmetics before they’re allowed on the Chinese market. It just knocks my socks off. China is a country where baby formula was tainted with toxic melamine to make the suppliers a few extra bucks. But they’re worried about hand cream from Switzerland. But, all that aside, this means that Western companies who want to sell in China will need to agree to animal testing to do so. Simply distilled, they are willing to test on animals to have access to that market. Whenever you see phrases like, “We test only when required by law or by regulatory agencies,” or “We do not test our products, formulations and ingredients on animals except in rare cases when required by government regulations,” then you know they’ll put profit before principles.

My source for companies that test/don’t test is Caring Consumer, compiled and regularly updated by PeTA. While I don’t always agree 100% with them, I trust their data.

Update: 6/13/14: There’s a new app for iPhone called Cruelty Cutter, which allows you to scan products as you shop to learn more about the cruelty-free (or not) status of the manufacturer. I don’t use it myself, as I don’t have an iPhone, but thought it might be of interest to some of you. Check it out! It’s free. :)

Brands that DO Test on Animals or Are Owned By Parent Companies who Test On Animals:

  1. Almay- Brand itself is cruelty-free but owned by Revlon, who does currently test on animals.
  2. Aussie
  3. Aveeno (Aveeno, Clean & Clear, Listerine, Lubriderm, Neutrogena, Rembrandt, ROC, tests cosmetic products in addition to their medical products)
  4. Avon. Avon was the first major cosmetics company to end animal testing on both on its finished product and ingredients in 1989, but appears to have re-started in 2012 to expand into the China market. What a joke.
  5. Bic
  6. Bobbi Brown- Allegedly not currently not testing on animals but parent company resumed in 2012.
  7. Borghese
  8. Burt’s Bees- sold out to Chlorox, a testing company. Chlorox Bee’s just doesn’t have the same ring to it, does it?
  9. Chanel- check this link out:
  10. Clairol
  11. Clean and Clear
  12. Clinique- owned by Estee Lauder, who has resumed testing in 2012.
  13. Coppertone
  14. Cover Girl (Proctor and Gamble)
  15. Dial
  16. Dolce & Gabana
  17. Dove
  18. Essie- used to be cruelty free as an independent brand but was acquired by L’Oreal, which is not cruelty free.
  19. Estee Lauder- unfortunately resumed animal testing in 2012 after a two decade moratorium. Boo! This affects Aveda, Bobbi Brown, Bumble + Bumble, La Mer, Prescriptives, Origins, Clinique, MAC and several other subsidiary companies.
  20. Garnier
  21. Gilette
  22. Hawaiian Tropic
  23. Head and Shoulders
  24. Johnson and Johnson
  25. Jovan
  26. JOOP
  27. Kiehl’s
  28. Lancome
  29. L’Oreal  (Kérastase, Matrix, Mizani, Redken, L’Oréal Paris, Garnier, Maybelline New York, SoftSheen-Carson, Biotherm, The Body Shop, Cacharel, Diesel Perfumes, Giorgio Armani Parfums, Guy Laroche, Helena Rubinstein,  Paloma Picasso, Ralph Lauren, Shu Uemura, Victor et Rolf parfum, Dermablend, La Roche-Posay, SkinCeuticals, Vichy Laboratoires.) L’Oreal says they don’t “generally” test but will not sign a statement confirming it, so for safety’s sake, they go on the Bad Guy list). They do test for their China market.
  30. MAC, see Estee Lauder.
  31. Mary Kay. Resumed in 2012 in order to comply with Chinese regulations to sell in China. What a joke.
  32. Maybelline
  33. Marc Jacobs (perfumes and cosmetics)
  34. Max Factor
  35. NARS, owned by Shiseido*.
  36. Neutrogena
  37. Nicole by OPI
  38. NUXE, unfortunately now selling in China. Boo! I really liked this brand back in the day. :(
  39. NYC Cosmetics- owned by Coty
  40. NYX- Boo! Acquired by L’Oreal Q2 2014.
  41. Philopsophy
  42. Proctor and Gamble (Always, Aussie, Cover Girl, Clairol, Crest, Downey, Eukanuba, Febreze, Gillette, Head & Shoulders, Iams, Infusium 23, Ivory, Joy, Max Factor, Mr. Clean, Olay, Pampers, Pantene, Physique, Puffs, Scope, Secret, Swiffer, Tampax, Tide, Zest, Old Spice)
  43. Pure Ice
  44. Revlon (Used to be one of the Bad Guys, then stopped testing, then resumed again in 2012 for overseas sales.)
  45. Rimmel- parent company Coty, who does test on animals
  46. Sally Hansen- Seems to have flip flopped, went to the dark side after being acquired by Del/Coty.
  47. Sephora by OPI
  48. Shiseido*. Shiseido says they’ve stopped animal testing. Mostly. Sort of. Under certain circumstances, kind of.
  49. Smashbox. Was cruelty free but has been purchased by L’Oreal.
  50. St. Ives, after being purchased by Unilever.
  51. Unilever (Axe, Dove, Lux, Ponds, Suave, Sunsilk, Vaseline, Caress, Degree,  Lever 2000.)
  52. Urban Decay is NO LONGER CRUELTY FREE. This has been a soap opera and a half. They were cruelty-free and for years, but in early 2012 decided to start selling cosmetics in China, which would likely require animal testing.  (Animal testing is OK as long as it opens a new market?) As of July 2012, they have announced they WILL NOT be selling in China and thusly will not be conducting animal testing, so I suppose they’re still on the “good guy” list. UD has been purchased by L’Oreal, a company that does test on animals. Lookss like they’re not committed to cruelty-free status if the $ is right. Shame on them! Q1 2014 Update: For some reason, they are on the PeTA Do Not Test list at the moment, not sure why that is, but since the above facts hold true, I’m avoiding them.
  53. Victoria’s Secret. Boo! This was a good mass-market option for cruelty-free stuff, but unfortunately, they’ve sold out to sell in China.
  54. Yves St Laurent, owned by L’Oreal.

Cruelty-Free Companies- Spend your $$$ Here As mentioned above, these companies do not test on animals and have  either sent me an email confiming it or signed a statement.

  1. American International Industries (China Glaze, Seche, 5 Second Nail Glue,  ESN European Secret Nails)
  2. Barry M
  3. Bath and Body Works. Fuzzy. The brand is cruelty free but owned by L Brands, who is pursuing the China market with their Victoria’s Secret cosmetics, but B&BW is not sold there now. PeTA still says they’re cruelty free  as of 12/22/14. Still seeing what’s cooking with this.
  4. Bonnie Bell
  5. Butter London- also vegan
  6. Cleancolor
  7. Crabtree & Evelyn
  8. Color Club- not only cruelty free but vegan too!
  9. DuWop Cosmetics
  10. e.l.f
  11. FingerPaints
  12. Garden Botanika
  13. GOSH Cosmetics (vegan too)
  14. Hard Candy
  15. Jane Cosmetics
  16. Julep
  17. Kiss Products (nail glues, etc.)
  18. Kiss My Face- Face and body care.
  19. Kleancolor.
  20. LA Girl
  21. LUSH
  22. Milani
  23. Method- Hand soaps, household cleaners, etc. Not technically cosmetics but a brand I personally use and vouch for. The Blue Poppy foaming hand soap is fab! Lots of cruelty-free home cleaning products too!
  24. Nubar- Not only formaldehyde, DBP and tolulene free, but vegan and with an awesome formula
  25. Paul Mitchell Haircare
  26. Physician’s Formula
  27. OCC Cosmetics (vegan too) If you love crazy colors, check these guys out.
  28. Orly
  29. Sally Beauty Supply House Brand Nail Polish
  30. Spa Ritual- vegan too!
  31. Tarte*- Has been acquired by Kose, a Japanese cosmetics brand in Q2 2014. Remains to be seen what will happen with the brand’s cruelty-free stance, though Japanese companies have a very poor track record on animal testing.
  32. TooFaced-
  33. Wet N Wild.
  34. Zoya    

Here are two printable sheets from Caring Consumer detailing Companies That Do Test On Animals (boo! hiss!) and Companies That Don’t Test On Animals (yay!). Pass it on! And just in case you need a little motivation to keep supporting cruelty-free brands, or even to start on your cruelty-free journey, check out this video. It’s former animal-tested beagles getting rescued, out of the lab into the light of day, feeling grass under their paws for the first time. Sadly, beagles are often used in animal testing due to their docile nature. These guys are the lucky ones who get to start a new life outside the lab. (Video courtesy of Beagle Freedom Project). With the support of caring consumers boycotting animal testing, more victories like this can happen every day. Never underestimate the contribution YOU can make just by choosing cruelty-free.

187 Responses to Cruelty-Free Beauty

  1. MK Lady says:

    I just found your blog and I love it, you’re so creative!

    I’m with Mary Kay and I wanted to let you know that as a whole MK does not do animal and does not agree with it at all. Yes by Chinese law they are required to submit products for testing, but the company itself does not do the actual testing. In response to this law and because MK has a new plant in China (to service only China) they said “We hope our efforts as the first cosmetics company to join the International Outreach Consortium of the IIVS, along with our long track record of past and present activities, will be instrumental in the Chinese regulatory authority’s evaluation, validation and eventual acceptance and adoption of alternative testing methods.”

    I don’t agree with animal testing either and I’m so glad you posted the list of the companies that support animal testing. I’ll have to change up my hair products now : )

    • nevertoomuchglitter says:

      Thanks for your comment and some inside info from Mary Kay! It’s a joke that China requires animal testing when *their* adulterated products regularly cause death to humans and animals around the globe.

    • cam says:

      You really can’t defend MaryKay. They are purposefully profiting big time from animal cruelty. It doesn’t matter if it’s them doing the testing or not. DOWN WITH MARYKAY.

      • nevertoomuchglitter says:

        Okay, I can see you’ve got a real Mary Kay vendetta going on there! I don’t defend them- they are just as bad as anyone else.

    • Charlie says:

      @MK LADY- sorry but whether the company itself does the animal testing or pays someone else to do it- THEY ARE STILL THE ONES RESPONSIBLE!! It’s disturbing how easily you can allow yourself to somehow justify their actions and completely ignore the the animal testing they ARE doing! Opening a plant in China so they are only torturing and murdering animals for products sold in China does NOT make it ok or excuse their actions!! They obviously hold profit above the immoral and unnecessary acts of torture against animals and they ARE solely responsible for these cruel methods and animal abuse taking place. I am deeply bothered by the blatant ignorance expressed in your comment and would hope that most people are not misunderstanding that information as blindly as you unfortunately do.

  2. Zeynep says:

    im very confused about the makeup brand clinique
    on there website it says they stopped animal testing
    othet websites like the list similiar to this one on PEETA comfirms that too
    then i come here and i see they do im just realy confused and if the truth is they do i will stop using there products
    please help me decide

    • nevertoomuchglitter says:

      Hi there,
      Yes, it can be very confusing! Thanks for trying to figure it out even though sometimes it’s very difficult.
      Clinique is no longer on PETA’s latest “Do Not Test” List as of June 2012. Clinique was formerly cruelty-free BUT their parent company, Estee Lauder, decided to re-start animal testing so they could sell their product lines in China, which requires animal testing. They are now listed as a “Does Test on Animals” company.

      That’s why they stated they were cruelty-free in the past, and were allowed to be listed as “cruelty free” on websites like PETA’s. However, they are no longer cruelty-free. They may not conduct animal testing in the US, but they are OK with animal testing on their products so they can sell in China.

      Hope that clears it up a bit! This is a pretty new development, so that might be part of the confusion.

  3. Pingback: Garbage Time: Don’t Buy or Use Products Tested on Animals | Free Time and Tea Time

  4. Cecile says:

    Urban Decay isn’t on the good guy list. Latest episode of the drama: they’ve been bought by L’Oreal =/

    • nevertoomuchglitter says:

      The deal hasn’t been approved yet, but yes, once it goes through and they are purchased by L’Oreal, I will update the list accordingly. I’ll make a note for now though.

  5. Dujour says:

    great list! if you have anything to add or discuss in mine please do, as i have just decided to go polish vegan. i’d be glad if u joined my willing to be growing community of consciouss friends in laquer helping each other improving in nail art and consciouss beauty. ur blog is lovely.

  6. Physician’s Formula has color cosmetics and facial care products. They do not test on animals.

  7. helloyiddy says:

    Physicians Formula has been making good products for years. I hope they always remain cruelty free, no matter what the market. I just today received some samples from EcoGlo Minerals, which is a cruelty free cosmetics company. But, as I educate myself further, as a vegan who is striving for an eco-friendly and sustainable life on this our only planet, I have learned there is more to the story of ethical consumerism. Please, also be aware of product source, direct or peripheral impact on the environment and wild species, fair trade practices and workers’ conditions, etc.. For instance, no animal testing doesn’t necessarily mean no animal product in the merchandise. Deforestation is a major contributor to climate change, diminishing resources and biodiversity, with the extinction of flora and fauna species. The palm oil industry is a major culprit in such deforestation. Read labels and do research. It’s not easy, but we can drive the market with our conscience, if we don’t give up.

  8. Tiffany says:

    Isn’t Almay owned by Revlon, which tests on animals? I could be mistaken, but I think that’s what I read on another site. Other than that, the list is great and helpful! Thanks!

    • nevertoomuchglitter says:

      You are correct, Revlon went back to testing to sell in China and are the current parent company of Almay, so I’ll update the list. Thanks so much!

  9. Veronica says:

    This list has helped me alot:) But what about Too Faced? They do not test on animals, right? And do you know who owns Too Faced?

  10. Hi there,
    Do you mind if I link this page on my blog?
    Also, I think Tarte can be added to the cruelty free list!

    • nevertoomuchglitter says:

      hello! I’d be very happy if you shared the page- it’s great to get the word out about animal welfare issues! :) I will check into Tarte as I’m not familiar with it. I’ve heard the name but it’s not big here in Asia, so don’t know much about it. Do you have any further info?

      • Ah yes I didn’t realize you were in Asia! All I know is that I buy it at Sephora here in Canada. from what I can remember, they don’t have a parent company and they don’t sell in China. And they don’t test on animals in any way:)

  11. Pingback: Cruelty-free polishes! |

  12. Steph says:

    A few products I have researched and do not seem to do animal testing:
    Face of Australia

  13. I’m so glad I’ve found a fellow cruelty-free beauty blogger on WordPress – hurray!

  14. Melanie says:

    I was thinking la roche posay don’t do test on animals and I ask them and this is what they said to me:

    Hi Melanie, In 1989, L’Oréal, which owns La Roche-Posay, voluntarily stopped using animal testing for the evaluation of its entire range of finished products. The company has invested $800 million over the last 25 years to develop innovative, alternative methods to animal testing, particularly in the area of reconstructed tissue development. We are totally committed to a future without tests on animals. To learn more about L’Oréal’s work in the area of alternative methods to animal testing, please visit L’Oréal’s Sustainability website at

  15. Anonymous says:

    Hi, just an inquiry… as far as I had known, Bath and Body Works DOES test on animals, just not their finished products. I looked at one of my roommate’s shower gels that she bought last year which states “This finished product not tested on animals.” Which always means that the company tests the ingredients on animals, but does not test the final lotion, shower gel, etc. on animals. Has this changed in the last year? That would be wonderful if it has changed, but if not I just thought I should let you know!

  16. Unfortunately Smashbox was bought by Estee Lauder. So the parent company does test on animals. I don’t think they pass the test anymore? :/

  17. Heather says:

    Great info., but do you have a list of companies that DO NOT test on animals, and whose products DO NOT contain animal products?,and are completely vegan?

    • nevertoomuchglitter says:

      Yes, there’s a link to Caring Consumer (who compiles the lists) in the post, as well links as Companies that Test and Companies That Don’t Test in the post- just click on them to be redirected to those pages.

  18. Lizzie says:

    Great post, very helpful, I wish everyone would make the switch to animal testing free or vegan cosmetics! I did a blog post about it ( a while ago incase you fancy a peak! Lovely post, thanks for the very educational read. I’m so pleased when I find bloggers who use cruelty free products and I’ll definitely be visiting your online shop. You’re so right ‘Be fabulous, not cruel!’ xx

  19. Holly Nicole says:

    Hello I wanted to tell you I really appreciate your blog! I am all about cruelty free and I love vegan products. I am always looking for new lines. I hate that people do makeup tutorials and use products tested on animals! I did want to let you know I have also read that smashbox now test on animals. I will post that link below. Tarte is cruelty free.

    • nevertoomuchglitter says:

      Thanks for your comment and the links! Let me check it out and then I’ll adjust my list as needed. Shame of Smashbox if that’s true! >:(

  20. miacat2009 says:

    Hi There

    I’m from the UK, and completely new to your blog as of today – hi again!

    I’m going to the US on vacation in a couple of weeks, and was planning on purchasing a whole new cosmetics range whilst out there from Sephora, but your new information has me stumped!

    I want a range that is not too expensive, and is available in the UK but it absolutely HAS to be cruelty free in every way.

    I was going to go with Smashbox, but these comments and some googling have confirmed that these guys are now owned by Estee Lauder – shame as I love their stuff.

    Can you recommend me a brand to try ? I don’t want to ask in store and risk getting a shop assistant that is not as knowledgeable as yourself and therefore coming home with a case full of cruelty

    Many Thanks

    Gill x

    • nevertoomuchglitter says:

      Hi Gill,
      Thanks for your comment and for wanting to be cruelty free!
      I haven’t been in a US Sephora in quite some time, but here’s a few lines I think they carry that are cruelty-free. Unfortunately, I’m not sure what’s available in the UK but here’s a list of some companies to start you off:
      OCC Cosmetics- vegan and cruelty-free. Lip Tars are their most famous product- a little of this goes a long way and are mixable to make custom colors.

      Illumasqua- cruelty free and also available in the UK, I think it’s a British brand.


      Hourglass- amazing face powders- quite expensive but a little goes a long way!

      Unfortunately, Urban Decay and Smashbox both sold out and resumed animal testing to sell in China! BOO!

  21. Melissa says:

    Arbonne is amazing and do not test in animals! They have some if the best products available! Not bought in stores.

  22. Raw Sugar says:

    I heard that Urban Decay was going vegan?!

    • nevertoomuchglitter says:

      Urban Decay was sold to L’Oreal, who tests on animals, AND they sell in China, so they had to undergo animal testing to get into that market. They have a disgusting, self-serving justification on their own Facebook page here: stating “To all our UDers: We have decided to sell Urban Decay products in China. Because of China’s policies, this has upset some of our loyal fans who are also animal rights activists. For complete information, please visit We are listening to all of your feedback and questions, and will try to address every single one of you. We do want to address one FAQ: No, Urban Decay will not test on animals in China. However, the Chinese government may conduct a test using our products before they can be sold there. We absolutely realize that for many of you, it makes no difference who is doing the testing. But, animal rights are still very much important to Urban Decay…” DISGUSTING.

      They’ve waffled back and forth since then, but I have heard from reliable sources that UD products are available in China as of this summer.

  23. mimigeekette says:


    There are a few brands on your d’ont test list that I can’t find on PETA’s list such as Barry M, Butter London, Milani, and Zoya. Where did you get the info that these bands were cruelty-free?
    Plus, on PETA’s list, it is said that Smashbox is owned by Estee Lauder.

    I’ve actually already written to Butter London but I’ve never got any reply from them and the person from Zoya I spoke with told me that he could not garantee me that their suppliers did not tests their ingredients on animals because he had no idea…

    I don’t find these brands on the One Voice’s list, but we can’t trust in One Voice anymore. And I did not find them on the other lists…

    • nevertoomuchglitter says:

      I contacted the companies directly, calling or writing as many times as I needed to to get an answer. In some cases I talked directly to the CEO or company president. I had updated the page re Smashbox but I guess it didn’t save, it has been updated. Thanks for letting me know.

  24. Mikesch says:

    hello, is there a list available somewhere for non-animal-tested perfumes? I am not big on cosmetics but love my smellies. Also, good quality face creams would be good to know as I want to stay clear now of clinique. Thanks.

  25. Mikesch says:

    Thanks for the reply. Someone else suggested Weleda, so I think I am covered for moisturiser at least. Disappointed that all my favourite perfumes are on the ‘do test’ list.

  26. Namika says:

    Hey! Thank you very much for the helpful post. Though I found several companies that do test on animals, which disappointed me to no end.
    It’s all because of China! >_< Okay, it's understandable that the main goal of a company is to grow and increase their sales and not making the world a nicer place. But why does China require the imported products to be tested on animals? It's China, for god's sake! =="

    • nevertoomuchglitter says:

      I know, I can’t believe the nerve of the Chinese government requiring products from the US and EU requiring animal testing, when the products produced in China are what’s really dangerous! A Chinese company cut their own baby formula with plastic to gain a few bucks, and wound up killing a bunch of innocent children. But the government doesn’t trust Western products? Give me a break…>:(

  27. Except for e.l.f., many products from companies on the Cruelty-Free are too expensive. I also get some weird reactions to some of their products, as well as wet n wild (however you spell it). I say just do the best you can. Some people cannot afford the more expensive stuff. As long as they are trying, that’s what counts. As for China, I cannot understand either how a country that sells poisoned products to its own people and other countries requires animal testing. Now THAT is the real joke!

  28. jessyv74 says:

    Hi about urban decay and smashbox both of these products have the cruelty free nummy on them the white and pink one, certification pretty rigorous. I see companies on your list as not testing that have no certification, indications on packaging etc like NYx and physicians formula?? Please explains same with leaping bunny cert. it’s not like u can just put that in your packaging.

    Thank you,

    • nevertoomuchglitter says:

      Hi there, to answer your question, the parent company of Urban Decay is L’Oreal, who tests on animals. UD may be cruelty-free but the parent company is not, same with Smashbox. Unfortunately both companies sold out in the past year or so to companies that do engage in animal testing. The companies on my Do Not Test list have been researched and I have contacted the companies directly to get confirmation about their animal testing policies. Not all companies apply for the cruelty-free certification with the organization, so it’s possible to have a cruelty-free product with no bunny on it.

  29. Emma Foxon says:

    Thanks for the info. Cruelty free is very important to me, just been given some Kiehls stuff, gorgeous but tested on animals ;((
    Neal’s Yard and Liz Earle are wonderful products and on the PETA cruelty free list.

    • nevertoomuchglitter says:

      Thanks for your comment and so glad to hear you’re living cruelty free! I love Neal’s Yard but it is practically impossible to get outside of the UK and Japan. I wish it was available to a wider audience.

  30. jessicadenice says:

    LimeCrime and Tarte do not test on animals. I think they are both Vegan too, please correct me if I am wrong.

    • nevertoomuchglitter says:

      I’ll add them to the list if you have any links to further info. I haven’t used either of these brands since I think they’re mostly North American but send some info my way and I’ll check it out!

  31. jondow says:

    MaryKay always tested and lied.
    They re selling furbrushes made in china.
    avon never was cruelty free
    L’oreal, S&H, J&J Garnier,all chemicaltrashy brands – never stop animal tested (bc its not effective method.)

  32. Erin says:

    I have read in many places that COTY does not test on animals. I believe they own Marc Jacobs, opi and such. A lot of other websites have email confirmation sand actually this is the only blog I’ve seen say they are testers.

  33. Cornelia says:

    Hi. I just found your site as I was searching for information about whether or not Chanel N5 contains animal products today—-hoping it doesn’t since I love the fragrance, I know in days past it had ambergris and civet ingredients. I found your site, have posted it on FB. Thank you for being the Lightworker you are are…all over the world. Cornelia in Florida

    • nevertoomuchglitter says:

      Hi there- thanks for looking out for animals and for spreading the word! :) Chanel allegedly uses synthetic civet extract these days in the No. 5. I can’t find any info on the ambergris, though. But while ambergris is technically an animal-based ingredient, it generally washes up upon the shore and is not “harvested” from the whale. They may well be using synthetics for that too, but I can’t find any info. Chanel is not cruelty-free since they entered the China market and do mandated animal testing for that, but the No. 5 perfume at least should be civet-free these days.

  34. MayaPapaya says:

    Please add Josie Maran Cosmetics and Hourglass Cosmetics to your list : )

  35. Madison Linscott says:

    I’m not sure I understand your first list.. Do those listed companies test or are they owned by a testing company? More specifically I’m wondering about Garnier.

    • nevertoomuchglitter says:

      Testing= either the brand itself or parent company tests on animals. Garnier is not cruelty-free, sorry to say.

  36. Min says:

    Wait, I thought The Body Shop was against animal testing…I have products from them that are labeled “against animal testing.” :O

    • nevertoomuchglitter says:

      The BS products cruelty-free, but they are owned by L’Oreal, who does conduct animal testing because they sell in China (and were one of the earlier brands to enter that market, I believe.) I was very disappointed when they sold out to L’Oreal, I liked their stuff and their philosophy a lot when they were independent.

      • Min says:

        Oh no! :( I really enjoyed their products and was so happy to see that they were cruelty-free….
        Well at least I know now, and thank you for the list of cruelty-free businesses you have on here, very helpful! :)

      • nevertoomuchglitter says:

        Well, people do have different opinions, for example some will use products from Body Shop, etc. because, strictly speaking, those products are cruelty free, even if the parent company is not. Others boycott it altogether- it’s really a personal choice. Thanks for being concerned about animals!

  37. Hooty Hootowl says:

    Though VS PINK line does not use animal testing they do use animal ingredients.

  38. Kasia says:

    I personally don’t agree with condemning companies that are cruelty free just because of their non-cruelty free parent companies. Because they still are C.F. & that’s all that matters is that they don’t hurt animals in the process. If we show a large rise in income with a cruelty free brand over the parent company that does animal testing then I think that’ll send the message to the parent c. to go cruelty free again because it’s a bigger profit. Also, China needs to stop buying our cosmetics, get your own cosmetics companies!

    • nevertoomuchglitter says:

      Personally, I don’t want to put any money in the pockets of animal-testing companies when there fine alternatives that don’t condone testing at all, but that’s just my personal preference. As for China, unfortunately they have a big demand for Western luxury goods and many companies are willing to do whatever it takes to get in that market. Boo!

  39. HI! LOVE the blog!

    Im struggling to find any cruelty free perfume, apart from lush! Any recommendations?
    writing a series on my skin care favs etc and all cruelty free if you wanna check it out ( xxx

    • nevertoomuchglitter says:

      Thanks for your comment! Hmm…I often wear perfume oils but not standard perfume (like the spray-on kind.) I get a lot of mine on Etsy since there are so many cool indie cosmetic companies there- try a search for “vegan perfume” and there’s a ton of vegan/cruelty free stuff.

  40. Dez Hensley says:

    I use Nato products and love them. They are affordable in Australia and can be brought at Priceline Pharmacy.
    My questions is do Christian Dior test on animals? I have found conflicting information on this company. Thanks for your help

    • nevertoomuchglitter says:

      Christian Dior does have a presence in China, which means they have agreed to animal testing to be in that market. They may not conduct tests in other markets, but are willing to do so for China sales. :(

  41. AJ says:

    Thanks for such a great blog–and requiring citations at minimum. Things are changing rapidly as China opens up to the world. I think that might be why people are expecting that company web sites and PETA’s web site are always accurate. It’s difficult to keep up with all the changes, especially the disgusting caving by companies who brag about their cruelty-free status. Yes, Urban Decay, I’m looking at you. First they sell out directly, then retract, and then sell out surreptitiously through L’Oreal. I own so many of the previously cruelty free products. One solution I found that’s easy: Buy the drugstore/generic copycat of the sell-out brand. For example, I haven’t found a cleanser that works better on my skin than Neutrogena’s Pink Grapefruit. Well, CVS sells a copycat. What do you think of buying generics as a way of not endorsing China testers? Do you think it makes a point or just fizzles?

    • nevertoomuchglitter says:

      You are really right- there are a lot of changes as China’s consumers start demanding international brands. Unfortunately, most companies will agree to animal test as per Chinese government regulations (which is a huge joke, considering some of the scandals to come out of China). The Urban Decay thing really upset me- I decided not to buy from them after the flip-flop, and then they sold to L’Oreal anyway.

      I see nothing wrong with generics if they’re cruelty-free. I use them a lot- you’d be surprised at how good they can be sometimes. A lot of companies share formulas under different brands, so with some experimentation, you may be able to find a very similar generic formula.

  42. Ali says:

    Thanks for having this as a reference. It’s SO hard to sift through everything and make informed choices. I tend to assume companies have “bad guy” status until proven otherwise. I appreciate that you require proof and verification before adding to your list. Great job! By compiling this for people, you are really making a difference for animals.

    • nevertoomuchglitter says:

      It’s my pleasure- it’s something small I can do for animals. A lot of people will do the right thing, if they just know about the issues behind animal testing. It’s not as hard to find good alternative cosmetics as it used to be, and a lot of new companies are coming into the market as the consumer demand grows.

  43. kathy says:

    Help! Is there a tinted moisturizer out there that is not tested on animals
    was sad to find out Aveeno is not the bad guy list.
    I thought they were good. : (

    • nevertoomuchglitter says:

      Yeah, Aveeno’s parent company is Johnson and Johnson, which does test. I don’t use tinted moisturizer myself- can anyone help?

  44. Pingback: Cruelty-Free Beauty | quasarlin

  45. marie24ramon says:

    When was this last updated I’v just began to switch to cruality free products,so I have been doing a lot research however a lot of lists on sites and blogs tell different from what Im guessing it might be from different times. Just need to clarify whats what in 2014

    • nevertoomuchglitter says:

      I update it on a regular basis. My definition of cruelty-free is more strict than some others may be. Now that many Western companies are selling products in China, they have agreed to allow animal testing on products to enter that market by Chinese law. So they may still be technically “cruelty-free” in the US, but they are engaging in animal testing elsewhere for other markets. Do keep doing research!

  46. fiaschoepf says:

    I really like this post! It really gives a good overview! I’m still confused when it comes to Urban Decay, just because they are on the PETA List for cruelty-free cosmetics?Can someone help me out here because I actually really like UD but if they are not cruelty-free I wouldn’t buy anything again..!

    • nevertoomuchglitter says:

      They’ve been bought by L’Oreal (who tests) after tons on waffling on their cruelty-free stance. Not sure why they’re still on the list, but they have indeed sold out. :( I used to really like them as well, but the almighty dollar has won out in this case.

  47. ELIXIR says:

    Hello there! Nice to see that many other people also care about cruelty-free products :) Today I discovered the brand Nuxe, which up to now seems pretty cruelty-free:

    Are NUXE care products cruelty-free?

    In order to assess the performance of NUXE care products, we resort to cruelty-free tests.
    NUXE products are tried on voluntary healthy people or on cell cultures. Safety tests are performed according to alternative or substitution methods, sponsored by renowned experts and never resorting to animal testing.

    I just in case sent them an e-mail asking if they perform animal testing or pay to someone to perform such or oblige the ingredients suppliers not to test and if they sell in countries where animal testing is obligatory, so once they reply I can paste the e-mail here :)

    • nevertoomuchglitter says:

      NUXE is cruelty-free as far as I know. I contacted them last year about their products and at that time they told me they do not do or pay others to test on animals. I would be happy if you’d post their latest response as well just as an update. I use and enjoy their products-especially the Huile Prodigeuse dry oil.

  48. Melissa says:

    I see a lot of people asking about Urban Decay. From what I understand and I did speak to someone at PETA about the whole Urban Decay debacle, Urban Decay still states that they do not test on animals at any part of the manufacturing process. Yes, they are owned by a parent company that does, but they still have the bunny logo certification from PETA because the Urban Decay products in particular still meet the requirements. Now, I understand not wanting to support them, esp. with their past of going back and forth when it suits them, but since they are clearly listed as cruelty free by PETA here I think the list above confuses people. Perhaps it would be best to make a note that according to PETA they are cruelty free but perhaps explain why some may still want to avoid them. Just a suggestion. Thanks for all the research you have done to come up with this list!!

    • nevertoomuchglitter says:

      Thanks for your comment! I do disagree with PeTA at times, and this is one of them. UD is owned now by L’Oreal and they showed a total willingness to test on animals for profit till the backlash was larger than expected. The fact that they’re owned by L’Oreal is enough to keep them on the last.

  49. D says:

    According to this, Gabriel Cosmetics does not test on animals or use animal products:

    • nevertoomuchglitter says:

      Thanks for that info! I’ve never seen that brand but it’s always nice to have some more cruelty-free options to choose from!

  50. Great info! Thank you :) I’m a massive Barry M fan!

    • nevertoomuchglitter says:

      Thanks for your comment. I haven’t tried much of Barry M, but I like what I’ve seen! :)

  51. Morgan Bates says:

    Rimmel doesn’t test on animals..

    • nevertoomuchglitter says:

      Rimmel’s parent company, Coty, does engage in animal testing, so they’re staying on my Bad Guy list. Coty also sells their products in China and willingly engages in tests for that market as well.

  52. Laura says:

    The Body Shop do not test on animals. The company as a whole are extremely against it and always have been. It may be owned by L’Oréal but Peta has written confirmation that they still do not test.

    Here is The Body Shops own website with all their values :

    And here is the Peta article confirming the above :

    • nevertoomuchglitter says:

      Thanks for your comment and the documentation. In my list, I do include The Body Shop and other “cruelty free” divisions of animal testing companies on the Bad Guy side. I understand The Body Shop itself does not test, but their parent company does, so I personally don’t use their products. I’d rather support 100% cruelty free ventures, especially independent or startup companies, rather than L’Oreal.

  53. Heather says:

    I stumbled on your blog today in my neverending quest for cruelty-free beauty products. I cannot tell you how much I appreciate your stance on parent companies and testing!! It’s a perspective I hadn’t thought of and I’m SO glad you opened my eyes to it. Yes, it’s harder to shop cruelty-free but my heart tells me it’s worth it. I’m encouraged by you to continue to do research as I shop. Thank you for caring so much about our animal friends!! :)

    • nevertoomuchglitter says:

      I’m so glad you came across my blog and that you’re embarking on your cruelty-free journey! It’s so worth it, even though sometimes it can be confusing to keep on top of it. There’s a new app called the Cruelty Cutter, if you have an Iphone you can scan bar codes of products as you shop to tell you more about the product’s cruelty-free status. I don’t use it since I don’t have an Iphone and I’m out of the US, but it’s worth a look, fi you might be interested. Additionally, if you want more info about furry friends rescued from animal testing, check out these guys: They don’t sugar coat the realities of animal testing, but they do work to rehab lab animals and get them released as much as possible (rather than them being “disposed of” when they’re not useful anymore.) Thanks again for being kind to animals!

      • Heather says:

        Thank you!!! I do’nt have an iPhone either but I’m going to check out both sites! And I hope you continue to inspire more people on their cruelty-free journey too! :)

  54. Amy says:

    Thanks for this list! Very informative and well researched. It’s good to know there are people out there who think about what they are buying. Keep up the good work x

    • nevertoomuchglitter says:

      Thanks for caring about animals! Pass the word on- the cruelty-free movement has had a lot of victories to date, but there’s lots we can still do. Information is power.

  55. Jessica says:

    ive heard mars candy does test an ive heard they dont. thenvi read they had another company that does but its been a few years since theyve did any testing do you know? if i gotta give up my dove chocolate i will!:-)

  56. Jessica says:

    theres another brand that we sell at work that i try persuade customers to buy its called “yes to” yes to carrots, yes to blueberry no animal testing best shampoo an conditioner ive ever used hands down!

    • nevertoomuchglitter says:

      I’ve heard of those..haven’t had a chance to try them here in Asia but I’ll try to find them on my next trip to the USA!

  57. Wallis says:

    I’m not sure if you’ve heard the unfortunate news about NYX, but Loreal just bought them. Looks like I won’t be buying NYX anymore :(

    • nevertoomuchglitter says:

      Burt’s Bees may not test, but their parent company, Chlorox, does. On this blog, non-testing divisions of companies that employ animal testing are considered to be cruel to animals. That’s just my personal view on it, others may vary. I don’t want any of my dollars to go to companies tht test on animals at all.

  58. Hawaiian Tropic is listed at cruelty free on Cruelty Cutter app for iPhone.

    • nevertoomuchglitter says:

      That’s interesting, do you have a screenshot? I believe that’s an error, since Hawaiian Tropic are owned by Energizer Personal Care Holdings, who does test. If it does say it’s cruelty-free, I’d contact the folks at CC and check it out. I’m sorry, I don’t have any iPhone and I live overseas, so I can’t check it out myself. If you get an update, let us all know!

      • Debi Rodrigues says:

        Debi Rodrigues

        Sent from my iPhone

      • nevertoomuchglitter says:

        Sorry, is there supposed to be an attachment/message here? I don’t see anything.

      • says:

        I sent a screen shot; but it didn’t show up, so I’m sending it as an actual attachment to this e-mail. Debi Rodrigues

  59. Pingback: Help Me Be Cruelty Free: Shampoo + Conditioner | Shaken Literature

  60. iamladyliterary says:

    It would be awesome if you also made a list of companies that are cruelty free themselves even if their parent company is not cruelty free. Personally I support brands like the body shop, UD, Nars as long as they choose not to sell in China. Do you know if NYX is remaining CF and out of China even though they are owned by L’Oreal? I am a CF beauty blogger myself but I always like reading other CF blogs.

    • nevertoomuchglitter says:

      In my life and on this blog, I do consider companies with parent companies that test as not being cruelty-free. Just my opinion, but since there are many totally cruelty-free options, that’s what I personally choose. Any corporation which engages in animal testing is not getting my dollars, regardless of which brand in their portfolio is “cruelty-free.” Again, this is just my stance on it and others definitely have their own options on what they products they wish to use. In that line of thinking, I consider NYX to no longer be cruelty-free since it’s owned by L’Oreal.

  61. Mar says:


    I have seen a lot of controversy with L’Oreal, but recently have heard/ noticed that they (claim to) no longer do animal testing, of any sort.
    I’m not sure how valid this information is, and have been trying to find out more on it. But their website does state that they no longer test any of their products/ ingredients on animals in any of the countries that they sell in.

    I just thought I’d share this here, and see if anyone else has any insight/ thoughts on this!

    • nevertoomuchglitter says:

      Thanks for your comment and this info. I don’t trust companies own PR, generally, and L’Oreal is one of the sneakiest. they make it sound like all testing has ceased, and then Tey go on to say “In China, the regulatory authorities carry out within their evaluation centers animal tests for finished cosmetics products before these are placed on their market. We think these tests are unnecessary but we cannot prevent them.” So, apparently, they ARE still testing or allowing tests to be done. Read the full statement here:

      So basically, they don’t test unless they “have to” so they can have their products in a certain market, ie China. My interpretation of this is that they feel animal testing is OK if it’s for “regulatory purposes.” It’s a step in the right direction, but I still think they have a long way to go.

  62. Hannah says:

    Hi I checked up on garneir because I love their products. PETA says that their parent brand, loreal tests on animals but on both loreal and garnier’s websites it says that they haven’t tested since 1989.
    L’Oréal no longer tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.- from the loreal website.
    Who do I believe? PETA or the company?

    Thank you!

    • nevertoomuchglitter says:

      Thanks for your comment. Believe L’Oreal when they admit in their own statement about testing “if regulatory agencies require.” That means if the Chinese government requires them to test, they are perfectly willing to do so in the interest of being involved in that market. They’ll test if they want to be in a certain market badly enough, all the while claiming that they don’t test. But they know many consumers will be turned off, so they try to blame it on “regulators.” Sneaky!

  63. Geri says:

    What’s always so frustrating is when I purchase a cruelty free cosmetic/beauty product that I really like and is reasonably priced only to discover that it was just purchased by a company that isn’t cruelty free ie Milani, NYC & I have to start anew. Ugh!

  64. Mary says:

    Urban Decay don’t sell their products in China.

    • nevertoomuchglitter says:

      They’re still owned by l’Oreal anyway, so not cruelty-free. They decided in 2012 not to sell in China, but I have no news on the current situation.

  65. broantza says:

    Do you know anything about Illamasqua? I like their nail polishes a lot, but I couldn’t find any info regarding animal testing. Thanks!

  66. Steph says:

    Hi! I absolutely love this list! Thank you so much for it. I was wondering if there was any update to why TooFaced lost their leaping bunny logo.. I’m also disappointed they’re not fully vegan. If they don’t support testing on animals, why use animal products. Also, there’s this makeup/creams called Pacifica that claims to me cruelty free and vegan. They have very cute products so maybe you could check it out. I’ve had vegan makeup review blogs recommend it to me so it could maybe be added to the list. Hope that helps! :)

  67. Amelia Menefee says:

    Here is a clear statement directly from Kiehl’s and representing Loreal that declares animal testing is no longer performed or delegated by the company. I love Kiehl’s products because most of their ingredients are natural. Please take them off this list…

    • nevertoomuchglitter says:

      Thanks for your comment. Kiehl’s is owned by L’Oreal, who tests on animals by their own admission in the statement they provide. “L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”

      They DO engage in testing in markets that demand it, like China. They are willing to test to have access to those markets. Thus Kiehl’s is tested on animalsand are NOT cruelty-free, so they will NOT be taken off my list. Oh, and as for “natural” ingredients, there is no legal definition for the standard. A whole lot of “natural” ingredients are anything but. And if you want to get down to it, arsenic and petroleum are both natural. Sorry to be harsh but that’s how it is!

  68. Julia says:

    Is 100 percent pure cruelty free?
    P.S. Your blog is absolutely the best thing ever!

  69. Joannie says:

    Smashbox is not testing on animal. And L’Oréal did not buy Smashbox, Estée Lauder did. And is still not test on animal.

    • nevertoomuchglitter says:

      You are correct in that Estee Lauder bought Smashbox. However, Estee Lauder tests on animals, so even if Smashbox doesn’t test, their parent company still does. So they’re staying right on my Test list.

  70. You have Marc Jacobs on the bad list, I just got a marc Jacobs perfume as a gift and don’t want to use it if that’s true, but their website adamantly claims that they do not test on animals:

    Does Marc Jacobs Beauty test on animals?
    Marc Jacobs Beauty does not test on animals and uses only the highest quality ingredients. All of Marc Jacobs Beauty brushes are also cruelty-free.

    So what’s the real story?

    • nevertoomuchglitter says:

      Thanks for your comment and your interest in being cruelty-free! Marc Jacobs fragrances are manufactured by Coty, who does test on animals. So, technically, Marc Jacobs doesn’t test (maybe), but Coty does. Check this very good post out: Plus, Marc Jacobs is available in China, which demands animal testing. Don’t get me started on what a huge joke that is, considering China makes some of the crappiest, most dangerous products on the market (melamine-tainted baby formula, anyone?) yet demands Western companies with fine safety records undergo animal testing to sell in the China market. All that aside, that is a very sneaky statement by Marc Jacobs.

      Coty tells us how much they hate testing on animals, blah blah blah but then here’s the honest part: “We accede to mandated testing by the authorities on
      animals only as a last resort.” Translation: We hate testing on animals, but we’ll certainly do it to make $$$. But it’s really only a last resort. We feel bad. We swear.”

      Check out this post as well: It’s bad enough to test on animals. I REALLY hate it when they pretend not to, or that they’re sorry when they have to do it as a “last resort.” Yeah, sobbing all the way to the bank, I’m sure.

      That may be more of an answer than you were bargaining for, but the short answer is: Marc Jacobs perfumes are made by Coty, who tests on animals. So MJ gets others to do the dirty work so they can say they’re cruelty-free.

  71. mariam willis says:

    Love your blog and agree totally on your 100% animal cruelty free and vegan ♡♡♡ keep it up girl

  72. Julie Biel says:

    Hello. I just went to L’Oreal’s web site to check on the NYX acquisition. I’m so mad because I was indulging in buying a lot of NYX cosmetics because they were cheap AND didn’t sell in China. I saw that now L’Oreal has acquired Carol’s Daughter. Just an FYI. I did see something interesting on the site and was wondering if you know any further details about what this information means to the advancement of in vitro (non-animal) testing in China:
    29 September 2014
    L’Oréal has been granted a Chinese business licence for Shanghai Episkin Biotechnology Ltd. The company will market its reconstructed skin models Episkin which are essential for the validation of alternative methods to animal testing for cosmetic products and ingredients. An alternative method makes it possible to evaluate the safety of products and ingredients without animal testing.

    • nevertoomuchglitter says:

      Thanks for your comment! Hmm, that is some very interesting info…However, I’m not actually sure that 1) L’Oreal will use Episkin themselves instead of animal testing (or will just produce Episkin in China to sell to other companies) and 2) the Chinese government has approved Episkin in lieu of animal testing for their own market. Interesting info…will check into it and see what others have to say about it. Any other readers know anything? China moves slowly, and as of today, are still requiring animal testing for products in their market. Interesting link, though! Hopefully it’s a first step into getting the Chinese to turn around their ridiculous stipulations about required animal testing.

  73. anne says:

    I read recently that China no longer insists on mandatory animal testing but leaves the decision to the company . this is great news.for animals. I would not buy from a company that ever tested on animals. Thanks for all the great work. A pity that more users of cosmetics do not research the products for abuse of animal.

    • nevertoomuchglitter says:

      I know nothing about this, unfortunately China has a very poor record on animal testing and they move very slowly when it comes to changing regulations. I find it hard to believe they’ve just turned it around like that. In the future, I hope they will, but they don’t really seem to be all that eager to halt animal testing. Any more info?

  74. According to the link yo provided The Body Shop ( as listed at is animal cruelty free. They made an agreement before selling to Loreal that there would be no animal testing done with any of their products or the product ingredients. Are you being a bit misleading then, by listing them ( and a few others) as testing on animals? As a vegan, I take animal cruelty extremely seriously but if we were to boycott everyone that had any affiliation with a ‘mother company’ that was not as serious as the actual brand….we’d be finding grocery stores out of bounds.

  75. Mikey Z says:

    You have Victoria’s Secret listed but from what I’ve read they aren’t cruelty-free. :(

  76. miranda says:

    I’ve heard that the face shop tests on animals but when I search it up online they say they don’t…I’m really confused because I love their products and I always thought that they were cruelty free… Do you know anything about that? Thanks :)

    • nevertoomuchglitter says:

      Hmm…not familiar with this brand. They do sell in China, so they have agreed to testing. Korean brands are generally not cruelty-free as it’s not especially a priority there. I cant say for sure, but I’d be highly suspicious of this one.

  77. ladyboarder9669 says:

    Thank you so much for this super informative post! I had no idea there were still so many major brands testing on animals. What a shame!

    • nevertoomuchglitter says:

      It really is a shame, and while some progress is being made because of consumers getting more and more aware, there’s still a long way to go! But awareness and education is the key. It’s how so much progress is being made, so feel free to pass the info on when you can! :)

  78. Valeria says:

    It all readily saddens me because I have lived in China for nearly a decade and still do. I cannot physically and financially cover my skincare needs for year in advance on occasion I travel:( I ask friends sometimes to bring stuff from overseas that’s not sold here and therefore is cruelty free and have been using coconut oil as body moisturizer for a while, but it’s really difficult to now to find anything. Any good recipes of non-oily moisturizer? Most stuff online is oil-based, and I just don’t want to walk out with shiny face when I need to go to work. I tried jojoba, coconut, some other oils but it all just leaves my oily skin shiny.

    • nevertoomuchglitter says:

      Thanks for your comment! I also spent some time in China and I definitely understand the situation there and applaud you for wanting to go cruelty-free in a country where that is really not a priority. I have dry skin, so I just used facial oils, but you could try this recipe: she mentions she reduced some of the oil in it and it works for oilier skin. Hyaluronic acid, despite the name, is also good for attracting moisture to the skin and is not oily. It’s either created from rooster combs (poor rooster!) or made synthetically via bacterial fermentation. They are the same on a molecular level. You can buy serums or lotions with it from a lot of independent skincare companies or Etsy. (Just look for the “vegan” version of it unless you want to be involved with rooster torture.)

  79. Jessica says:

    Sorry if this info has already been discussed or is incorrect. I went vegan about 7 months ago so I’m still learning with brands that are and aren’t cruelty free. You mentioned that you do not use brands that are owned by a company that does test on animals even if the brand itself does not. I understand that, but here is my confusion: I’ve always been told (even before going vegan) that Bath and Body Works and Victoria’s Secret are both owned by the same company. You have Victoria’s Secret listed in the do NOT buy list and Bath and Body Works listed under the safe list. I’m not sure if they’re still owned by the same company, but Wikipedia has them both listed as being owned by L Brands INC. IF all of this is accurate, wouldn’t that mean Bath and Body Works should be avoided as well? Once again, sorry if this is not accurate, I’m just genuinely curious because I love Bath and Body Works and do not want to give my money to a company that isn’t cruelty free. I would love clarification on the subject. Thanks! Here is the link I found on them being owned by the same company.

    • nevertoomuchglitter says:

      Hmm, let me check it out. Victoria’s Secret was cruelty-free for a long time, and recently decided to start selling their line in China, which moved them off the list. Let me contact them and do a little more research on the situation. I do know that Bath and Body Works do not sell in China as of now. I’ll make a note on my list.

  80. cinemansugar says:

    Great list! Thank you for being thorough about vetting these companies and sources for cruelty-free status. I do cruelty-free product reviews on Instagram and know how challenging it can be! I completely understand and respect your decision to not support companies whose parent companies are not cruelty-free; however, one tidbit I read some years ago doing research has always stuck w/ me. When big, bad companies buy out smaller, cruelty-free ones, it’s bc they’re profitable and the big companies see earning potential. When we abandon those companies and discontinue purchasing from them, they can potentially be less successful and the parent companies are more likely to change practices to increase profit margins, and ultimately making these small companies lose their values we love. Continuing to support cruelty-free companies is the best way to vote w/ your dollar and show big business the practices and values we want to support and potentially influence them to change and follow in suit. There are so many grey areas in the world of cruelty-free products, and it’s up to every individual to spend their money as they please, but I think this point is worth considering. The important thing is that together, we are all making a difference for the lives of many innocent animals out there!

    • nevertoomuchglitter says:

      Thanks for your comment- that’s an interesting perspective. There are indeed a lot of gray areas and there’s a lot of persuasive arguments for a lot of different positions (whether to support parent companies who test, etc) but I respect people who follow their hearts and try to do the best they can for our furry friends. I do get into a lot of detailed discussions about the finer points of cruelty-free living and which company does what, etc. but I think it’s most important to remember to spread the bigger message: that animal testing still exists, and that we as consumers can stop it. We can promote awareness, boycott testing companies/brands, volunteer our time/money/support, and encourage legislation and act on a politicial level to stop cruel practices. That’s something I think we can all agree on!

  81. Cristina says:

    I don’t know why I haven’t replied to this sooner, but thank you so much! I love that there is a list that is getting updating as often as you do!
    I think it might interesting if you had a “gray area” list. I find it intesting to see what companies are trying to stay cruelty free even if the big company is not. See how many can keep it up.

    • nevertoomuchglitter says:

      You are very welcome! Some other bloggers do have a “gray area” list, but I haven’t done that since I boycott all animal testing as much as I possibly can. I just don’t want to give them any of my dollars, regardless of if a certain brand in their portfolio is cruelty-free. I do understand there are shades of gray, but I’m happiest staying away from animal testing as much as I can. Yes, I do wear glasses now instead of contacts, and I have missed out on some cool nail polish, but that’s life, right?;)

  82. Judy says:

    Thanks! :) What about MAC?

    • nevertoomuchglitter says:

      Sorry for the delay in answering! MAC itself used to be cruelty-free, but was then bought out by Estee Lauder, which is not cruelty-free. They do engage in animal testing to sell in the China market. :(

  83. Jen says:

    Hi! I’m wondering if you know if the brand “clean” perfume is cruelty-free? Thank you & thank you for your information on this blog!

    • nevertoomuchglitter says:

      That’s a good question…I haven’t been able to trace their parent company, it seems to be both Fusion Brands and Fragrantica (?) Clean does state that they are cruelty-free here: but I don’t have any further details about their parent company. But the brand itself seems to be cruelty-free.

  84. Jen says:

    Is Yankee Candle cruelty-free? I haven’t been able to find any info on this.

  85. Randi Schwartz says:

    Please let me know if there is anything I need to know regarding Phyto hair products –

    • nevertoomuchglitter says:

      Hi there, I’m not sure about that brand. I use the Internet to search, I don’t have any access to any special database or anything like that. You may try sending them an email to clarify? One of their answers in the FAQ is a bit odd. “We do not use animal-testing. We use new alternative methods recommended by our toxicology expert They are chosen case by case according to the type of product.” On the plus side, though, I haven’t seen this brand sold in mainland China, so that’s good news. I’d give it a cautious thumbs up but more info is needed to be sure- if you email them, let us know what they said!

  86. vswolf says:

    Hi:) thank you for all what you are doing.
    I have a blog too and I am an animal advocate.
    You can add Mac to the list of the brands that test on animals.
    Mac belongs to Estee Lauder and they also sell in China:(
    Nuxe doesn’t seem to be cruelty free either, same with L’Occitane.
    I will give you the link of my blog if you want to have a look:) I am on FB also.
    The animals thank you<3

    • nevertoomuchglitter says:

      MAC is already on my list under Estee Lauder, it’s a shame since I really liked their stuff way back in the day. Thanks for the info, I will update the list accordingly.

  87. Mellon says:

    Hi! I know I’m late to the party, but I just came from L’Oreal’s website and they state they do not test on animals anymore. Here is the link: The exception they refer to is a possibility, but it’s better than nothing.

    • nevertoomuchglitter says:

      Thanks for your comment. L’Oreal does absolutely willingly test on animals to have access to the China market. Click on the “What About China” tab on the page you referenced. Their sneaky statement totally minimizes their involvement. They state “In China, the regulatory authorities carry out within their evaluation centers animal tests for finished cosmetics products before these are placed on their market. We think these tests are unnecessary but we cannot prevent them…”
      Sure you can. Don’t sell in China.

      Believe L’Oreal when they admit in their own statement about testing “if regulatory agencies require.” That means if the Chinese government requires them to test, they are perfectly willing to do so in the interest of being involved in that market. They’ll test if they want to be in a certain market badly enough, all the while claiming that they don’t test. But they know many consumers will be turned off, so they try to blame it on “regulators.”

  88. Dniel says:

    I wish to add to your list a french comany who produce natural cosmetics free of PEG, silicone, bisphenol A; most of the time free of coloring, and synthetic preservatives, products are developed in order to minimize the impact on the environment,recyclable or biodegradable containers are used,cruelty free beauty and also,French company who produce natural make up .

  89. Mischa says:

    I’m wondering about companies that do NOT test but their parent company does, should we still support the non-testing company even if their parent company does? Or is it better to avoid them? It’s been bothering me whether it is worth purchasing from them or avoiding because the parent company is not?

    • nevertoomuchglitter says:

      The answer to that one really depends on your own feelings. I personally feel that since I have a limited amount of dollars to spend, those dollars are going to companies that are truly cruelty-free (ie also have cruelty-free parent companies.) If my $$ will ultimately go to corporations that test (whether or not one brand in their portfolio is cruelty-free), then to me there would no point in bothering with cruelty-free. However, some people are OK with supporting a brand that is cruelty-free, even if the parent company is not. It’s really a matter of personal choice and what feels right to you.

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